Technology 

11 Ways to Add Social Media Engagement to Press Releases for Effective Promotion

      

Press releases are the fastest way to gain engagement. If you add social media engagement to press releases, your chances of effective marketing increase manifold.

add social media engagement to press releases

In the scope of marketing and promotion, both press releases and social media are crucial tools. They are part of a bigger and more comprehensive strategy that helps companies to garner audiences faster. So, if you add social media engagement to press releases, you are only leveraging the benefits of two strategies into one. This integration is very important to stand out in the competition. Also, the business will get a far better ROI or Return on Investment by applying this integration into their strategies.

Social media is where the buzz is. No matter what the topic is, social media offers an endless platform to promote one’s brand. At the same time, a press release can give you instant media exposure. Why not combine the two? You can imagine the extent of promotion success it will bring. The following are some of the most effective tactics and ideas that will help you integrate press release promotion and social media marketing in one go.

Hashtags in Press Releases

Try leveraging your social media accounts such as Twitter, Instagram, Reddit, Facebook, etc. by integrating hashtags in the PR. One of the benefits of doing so is that it helps readers to search for you on social media. Grabbing attention on social media becomes faster as some and more people engage in your profiles by getting redirected from the press release or news.

Sharing Buttons

Adding sharing buttons of all your social media handles in the press release is another fast way to drive traffic and thus, increase engagement. It also leverages social sharing among interested audiences. Some of the most popular social media with millions of daily users that can be a beneficial part of your press release include Pinterest, Facebook, LinkedIn, Instagram, Google+, and Twitter.

Social Campaigns

Customer case studies should be an important part of your research and strategy development. These case studies are usually useful tactics in marketing and public relations. One of the reasons why social campaigns around customer case studies are crucial is because they boost the credibility of the business and directly helps in marketing it. If you like, you can avoid sharing a full case study. Instead, share some of the key facts, lessons, and benefits on social media.

Publish PR on LinkedIn

You can always ask your respective manager to share the PR on your official LinkedIn page and profile. LinkedIn is also a major social media platform that is filled with dynamic audiences looking for career prospects and sources. This type of social media integration with PR can take your company a long way.

Blogs

If the press release is not giving you a complete opportunity to express creatively, you can continue the same topic through blogs. Link your PR with the blog and give the audience an endless stream of data and information. The writing style of the blog must be different from the PR. Make sure to be expressive and write in conversational language.

Employee Handles

When checking out your social media platform, many people will also check to see the number of employees with the company that too is on the same platform. This straight-up increases a sense of trust and validation. You will gain more recognition by connecting with new people.
Social Media URL in Boilerplate
The boilerplate of a press release is where it all comes down to. Include your social media URLs here. It will drive instant traffic to the different social media pages improving cross-promotion.

Share Elements of PR on Social Media

Do not just expect people to engage in your social media stories generated by the PR. You also have to keep updates your social media handles with relevant information about your business or company. Key elements from the PR if shared on social media will generate a stir among audiences. You can also share visuals and other multimedia such as videos, quotes, images. Data, information, and quotes from the company will help you create your image before the audience.

Conclusion

If you want to see the effectiveness of integrating social media with PRs, you must analyze data and make changes in your strategies if need be. Increase your social media engagement through PR promotion and vice-verse with the aforementioned tips.


      

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