Technology 

Include Press Releases in Your Marketing Strategy to Gain the Attention of Big Media Houses

      

With all the other options flooding the market, including press releases in your marketing strategy to turn heads. Hire a good agency to draft your PR and make a significant impact.

What’s that one thought or word that crosses your mind when you hear the term press release? For some of you, it could be a mere stuffy article that details a few points about your company event or an announcement. It probably doesn’t have the spark that you believe is necessary to gain attention. And, this is what this blog is all about. Honestly, the truth is quite opposite.

Include Press Releases in Your Marketing Strategy

You can get opened up to new opportunities and gain the media’s attention by incorporating press releases in your marketing strategy. But before that, you need to understand a few key things.

What is a Press Release?

Press Releases aren’t just simple words written for your page. Instead, it is written to catch the attention of the people who do not even write the news! Keeping this simple thing in mind, PRs tend to be shorter, precise, and on-point.
It is not a pre-written story that has to be copied and pasted. The journalists certainly won’t entertain that. They are official statements made by your company in the hope that the big media organizations publish the story.

Next important question: When you must send out a Press Release?

Apart from choosing to write a PR, another important factor is how to utilize it. It doesn’t matter what you consider to be important. What you need to focus on is whether or not the news content is worth people’s attention.
Remember that the reporters and the journalists are already over-burdened with work. They need to invest time and effort in doing research, finding suitable quotes, and then finally writing the story. So, in case your story is boring, don’t expect them to select your story.

What are the ingredients that go into a perfect PR?

The basics include:

• Important newsworthy announcement
• Appropriate Dates
• Locations
• Contact Details
• Professional Tone
• Correct Grammar
• No error

A PR is an official statement that is released from your company. Therefore, you must represent it well and faultlessly.

Few things to remember:

• Keep the PR short and accurate
• Keep it within a page (a few paragraphs)
• Keep it informative

How to use PR effectively?

Remember that a press release is all about the facts. PRs can be more effective when you tailor the content as per the publication you’re targeting.
If you wish to gain immediate results, consider seeking help from professionals for this purpose. With their help, you do not need to worry about media coverage.
Before you use PR in your next marketing strategy, you must understand the benefits of this tool.

Benefits of a Press Release:

The main advantage that a PR brings with it is convenience and reach. It’s an incredible way to get the word out with ease to as many journalists as you want. Isn’t that great!

Don’t worry, there’s more to this. Other benefits are:

• Reach a large group of targeted audience
• Affordable
• Squeeze out all SEO benefits
• Increase in sales revenue
• Boosts visibility
• Build Brand reputation
• Immense social traffic

So, there are ample convincing reasons to include PR in your advertising strategy. Now, that you’re ready to go ahead, let’s provide you with a bit more information.

How to write an effective Press Release?

An effective PR tells the story. It should be designed to save the journalists some time. Most of them open the PR quickly and if they do not find any clear message, it’s over for you!

7 steps to write the perfect PR:

• Catchy headline
• Answer the 5 W’s (Who, What, When, Why, Where)
• Accurate Body Paragraphs
• Location
• Supporting quotes
• Include Boilerplate
• Add Press Contact Details

In addition, there are various types of press releases designed for various events. No two PRs could be alike. So, it’s important to understand the core of your content and then design the PR accordingly.

For instance:

For product launch: Mention the product features, benefits, improvements, cost-efficiency, value, and a quote from the team. If it’s a digital product, add a link back to the website.

For New Hire: Start with the basics, including details about why the new hire fits into the current ecosystem, how they will contribute, and other relevant details.

For Business Promotion: State how your business has helped the community or has offered a new free tool, or has made an interesting technological advancement.

The bottom line is no matter what your PR is about, it must add value to the world in a positive way.


      

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