Why Active Voice is Preferred over Passive Voice in PR Writing?
If you are willing to distribute a PR then follow one of the most important SEO tips for press release writing and use active voice for the write-up.
A press release is one of the most effective ways of promoting any venture. But there is no doubt that most press releases aren’t read by their target audiences. It doesn’t get the attention not for the content but for the way of presenting the write-up. When you are distributing a press release, then you need to be very much concerned about how the press release has been written. This is one of the most important things when it comes to distributing a press release. Now it is coming to know that most of the press releases are unread just because they are written in the passive voice. No one has ever given a thought about whether they should write the PR in active voice or passive voice. It is one of the most important SEO tips for press release writing that you can ever get. Let’s know a few more things about passive voice writing and active voice writing-
What is a Passive Voice?
A passive voice is when the subject of the sentence receives the action and does not perform the action. In the passive sentences, the notion might be conveyed but it doesn’t draw much attention from the readers.
What is an Active Voice?
In an active voice, the subject of the sentence performs the action. The sentences might be complex when it is written in active voice. But it is seen that it has much more potential in attracting the readers.
Why do People tend to Write Press Releases in a Passive Voice?
Most of the people write press releases in passive voice. Here are some of the important reasons why PRs are written in passive voice-
I. Avoid Responsibility:
When you are writing a press release in passive voice, then you can write the complete PR in a way where you do not have to take any kind of responsibility. In a passive voice, you do not need to mention anyone’s name. You can just write the repercussions and the results. So, if you are writing a press release and sharing any information, then you do not have to take any kind of responsibility. But when the write-up is written in active voice, then you have to come up with a clear write-up about who made which incident. And that is why most of the people prefer passive voice over the use of active voice. It is one of the major reasons why passive voice is mostly used in press releases.
II. A Natural Way of Conveying:
In most of the cases, it is seen that we use passive voice while we are talking. When we are talking, we do not use active voices much. So, it can be said that people use passive voices in their writing because it comes more naturally to them. Therefore, writing in passive voice makes it much easier for them. It is seen that, when you write in in this particular voice, then you will be able to write many things in your press release. But if you use active voice, then you will face a few problems. This is another reason for using passive voice.
III. Longer Sentence:
There is no doubt that passive voice helps to write longer sentences. Writing active voices will not help you to write a long sentence. And in every press release, there is a certain word count that you need to deliver. It is professional writing where word count plays a huge role. So, if you can’t write a certain number of words, then you will not get the chance to make any use of that press release. However, if you use passive voice, then you will get to deliver more words without putting much effort. It is one of the advantages of using a passive voice that leads everyone to use it in their press release.
These are the few reasons why most people use passive voice in their press releases. It might be easier for them to prepare a PR with a passive voice. But it doesn’t offer much benefits to them as the write-ups are mostly neglected. So, let’s know more about the advantages of using active voice-
1. Engage Audiences:
With the help of active voice, you will be able to come up with write-ups that will help you to boost engagement. It is seen that readers are more interested in reading active voice rather than passive voice. One of the major purposes of using a press release is to attract potential readers. Thus, if you use active voice, then you will be able to fulfill your requirements. That is why, it is advised to implement the use of active voice in any PR writing.
2. Clear and Concise Writing:
Active voice writing will help anyone to produce clear and concise sentences. When you are trying to convey a piece of information to the audience, then you have to deliver easy-to-understand sentences. When the readers will also get to understand your notion of distributing the press release, you will get much more advantages. So, the use of active voice will be much more helpful in many aspects.
3. Attract the Readers More:
The use of active voice will help you to deliver a powerful write-up. There is no wonder that write-ups with active voice sound much better. When you are presenting a press release, you need to be very conscious about it. If it doesn’t have the potential to attract readers, then you not be able to fulfill your goal. That is why, it is very much important to use active voice in the press release.
Using the active voice in press releases would be helpful in many ways. With this particular type of write-up, you will get the chance to attract more people and get more benefits. Therefore, do not forget to use an active voice while writing a PR.
